About the System
TechZone distributes electronics and gadgets to both individual customers (B2C) and resellers (B2B). The business operated two separate websites - one for retail and one for wholesale - each with different pricing, order minimums, and payment terms. Managing both portals from separate systems created duplication and errors.
Challenges
- Two separate websites managed with different backends - product updates had to be done twice.
- B2B customers could not view contract-specific pricing or track their order history online.
- No automated tax handling for inter-state B2B invoices - GST was computed manually.
- Warranty and serial number tracking was managed in a separate spreadsheet.
- Support team had no visibility into order status, leading to repetitive customer calls.
Solution
- Configured Odoo's multi-website feature to run a B2C storefront and a B2B portal from one backend.
- Set up customer-specific pricelists and credit limits for B2B accounts visible on login.
- Automated GST computation and e-invoicing for B2B orders using Odoo Accounting.
- Enabled serial number tracking in Inventory for warranty management with automated expiry alerts.
- Deployed a customer helpdesk portal where support agents see full order history in real time.
Impact and Benefit
100%
Product sync across both portals50%
Reduction in support call volume
0%
Manual GST computation errors
2x
Faster B2B order approval cycle
Conclusion
TechZone successfully unified its B2B and B2C operations on a single Odoo platform, eliminating catalog duplication, automating tax compliance, and giving customers the self-service tools they needed — resulting in improved satisfaction and significantly less operational overhead.
